As artists and musicians, you probably want to focus on your music and craft. But if you want your music to be heard and make money, then you need to know how to navigate the evolving music industry.
In this two day workshop you will learn from two veterans in the industry who do this as their career. The first day you will learn from Decap, a professional hip hop producer who has worked with Snoop Dogg, Talib Kweli, and Ableton. He will show you how to develop your artist profile, distribute your music online and brand yourself.
On the second day, Dan Turner – music and entertainment lawyer and record label owner – will show you how to understand contracts and learn about copyright so you can protect your music and brand.
Decap is a San Francisco-based producer and performer. His self-described approach as an artist is to unite the filthiest grit from the depths of hip-hop with the transformative power of the highest dimensions of consciousness. His compositions honor the raw but melodic, the penetrating, and even the otherworldly.
Dan Turner is a business and entertainment attorney, SFSU University instructor, record label owner, and DJ. As an attorney, he has represented music artists and digital content companies throughout the Bay Area. As a DJ, he is a mainstay in San Francisco’s vibrant underground house and techno scene. He is also an aspiring producer focusing his attention on developing his Ableton chops.
Day 1: Branding, Marketing, and Generating Revenue
- Creating a Web Presence
- Building Multiple Revenue Streams
- Presenting Yourself: Business Posture
- Setting Goals and Building a Plan
- Networking and Strategic Partnership
- Branding and Online Music Distribution
- Understanding Public Relations
Day 2: Copyright, Licensing, and Contracts
- Copyright Basics
- Revenue Streams: Where the Money Goes
- Protecting Your Brand